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A campaign sends one message to many contacts at once. You write it, choose the segment who should get it, review, and send. This guide shows the concept and then walks the exact screens in Minimo.

How a campaign comes together in Minimo

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Watch the flow

From the campaigns list to the final review, in the app

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Before you start

1

Verify a sending domain

In Settings → Domain and tracking, add your domain and set the DNS records Minimo shows you. Verifying SPF/DKIM is what keeps your campaign out of spam.
2

Have an audience

A campaign targets a segment or a list, not your whole database. Create one first if you haven’t.

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Step by step

1

Open Campaigns and create one

Go to Campaigns and click Create campaign → Email campaign. Your existing campaigns, their channel, status and analytics live here.
The campaigns list with Create campaign
2

Write the email

Set the subject and build the body from sections, or describe it in plain language and let Mo draft it. Fields like {{firstName}} are filled per recipient at send time.
The campaign editor with subject, sections and Mo
3

Pick the audience, review and send

Choose who receives it under To, then Review and send. Minimo shows a pre-send checklist (sender, subject, content, unsubscribe link) and the recipient count before anything goes out. Use Test email to send yourself a copy first.
The Ready to send review checklist

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Track results

Every send records delivery, opens and clicks per contact. Check them in the campaign’s stats in the app, or via the Email template stats endpoint.
Prefer to trigger emails automatically on an event (signup, purchase) instead of a one-off blast? Use an automation.