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WhatsApp on Minimo is two-way. Beyond DB-triggered outbound templates, you can assign an AI assistant to a number so inbound conversations are handled automatically — the assistant reads your knowledge base and connected data, understands what the customer actually sent, and can do things, not just reply.

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Assign an assistant to a number

In the app, bind an assistant to a WhatsApp channel (number). Inbound messages to that number are answered by the assistant; replies and history stay in the unified inbox, where a human can take over at any time. Each number can have its own assistant — so with multiple numbers every brand or client gets a separate assistant.

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What the assistant understands

Customers don’t only send text. The assistant reasons about the full message:

Voice notes

A voice message is transcribed and understood — the assistant replies to what was said, without asking the customer to type it out.

Photos & images

Computer vision reads inbound images — a receipt, a screenshot, a product photo — and the reply reflects what’s in the picture.

Reactions

An emoji reaction is treated as a reaction on the message it targets — not misread as a new message, and it never triggers a blind auto-reply.

Knowledge base

Answers are grounded in your business knowledge, so customer-support questions get accurate, on-brand replies.

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Assistants can take actions

An assistant can be given Actions — calls to your own API — so it can complete tasks on the customer’s behalf, with server-side identity, in-chat confirmation and an audit trail around every call. Typical actions: look up data, create or reschedule a booking, cancel, check availability.
In production: BeautyGo runs its salon booking on a Minimo assistant. A client messages the WhatsApp number, the assistant finds the salon, checks availability and books the appointment, then answers follow-up questions from BeautyGo’s knowledge base — end to end, no human in the loop.
Actions are defined as an Integration → Action → binding and can be imported directly from an OpenAPI spec (one draft action per operation). Identity-looking parameters (like the customer’s phone) are injected server-side to prevent a customer from acting on someone else’s behalf.
Building templates, segments and automations is done by Mo, Minimo’s in-app AI marketer — see Build with Mo. The WhatsApp conversational assistant described here is the one that answers and acts on inbound customer messages.

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Receiving in your own backend

If you want inbound messages, delivery events and template-status updates in your own systems too (in addition to the assistant handling them), see Inbound & webhooks.