Skip to main content
Minimo sends two kinds of email:
  • Transactional — personalized, event-driven messages (welcome, receipt, password reset). Sent to one contact at a time, usually triggered by your app or an automation.
  • Marketing campaigns — bulk sends to a segment or list.
This page covers the transactional path; campaigns work the same way but target a segment.

​
Before you start

1

Verify a sending domain

In Settings → Domain and tracking, add your domain and set the DNS records Minimo shows you. Verifying the domain (SPF/DKIM) is what keeps your mail out of spam.
2

Whitelist a sender address

Add the From address you’ll send with (e.g. hello@yourdomain.com). It must be on a verified domain.

​
Create a template

In Templates → New, write the subject, preview text and body. Templates support dynamic fields — {{firstName}}, {{plan}}, any contact field or custom field — which Minimo fills per recipient at send time.
Describe the email in plain language and let Mo draft it: subject, body and dynamic fields. See Build with Mo.

​
Send it

Open the template and use Send test to send yourself a copy, or wire it into an automation so it fires on an event.

​
Track results

Every send records delivery, open and click events. Check them in the template’s stats in the app, or via the API — see Email template stats.
Sending the same message repeatedly (e.g. retrying a failed request)? Use an idempotency key so a contact isn’t emailed twice.