View delivery, open, and click statistics for email templates
Monitor Template Performance
A/B Testing
Dashboard Widgets
| Metric | Description |
|---|---|
sent | Total emails sent using this template |
delivered | Successfully delivered to recipient inbox |
bounced | Failed to deliver (hard or soft bounce) |
opened | Unique opens (same recipient counted once) |
clicked | Unique clicks on links in the email |
unsubscribed | Recipients who unsubscribed |
complained | Marked as spam by recipients |
| Rate | Calculation | Good Benchmark |
|---|---|---|
deliveryRate | (delivered / sent) × 100 | > 95% |
openRate | (opened / delivered) × 100 | > 20% |
clickRate | (clicked / delivered) × 100 | > 3% |
clickToOpenRate | (clicked / opened) × 100 | > 10% |
bounceRate | (bounced / sent) × 100 | < 5% |
unsubscribeRate | (unsubscribed / delivered) × 100 | < 0.5% |
complaintRate | (complained / delivered) × 100 | < 0.1% |
Bearer authentication header of the form Bearer <token>, where <token> is your auth token.
The unique ID of the transactional message.
123
Successful response with transactional detail and statistics.
Timestamp when the transactional message was created.
"2023-12-01T10:00:00Z"
Percentage of recipients who opened the message.
"85%"
Percentage of recipients who clicked a link in the message.
"50%"
Total number of messages sent for this transactional message.
1000