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A segment is a saved filter over your contacts, for example everyone who signed up in the last 30 days and never purchased. Once saved, you can target it from any campaign or automation.

A segment powering goal tracking across your audience

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Watch the flow

Creating a segment in the app, from empty to a saved filter

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Step by step

1

Open Segments and create one

Go to Segments and click Create new segment.
The empty Segments page with Create new segment
2

Name it and choose the relation

Give the segment a clear name you’ll recognize later (e.g. Engaged newsletter readers) and pick whether contacts must match all conditions (And) or any (Or).
Naming a segment and choosing the relation criteria
3

Add conditions and save

Click Add a criteria and combine any contact field or custom field. Minimo updates the matching count live. Save, and the segment stays dynamic: contacts enter and leave automatically as they start or stop matching.
Adding a field condition to the segment

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Use it

A saved segment becomes selectable when you send a campaign or wire an automation. You can also read the current members via the API.
Not sure how to phrase a filter? Ask Mo: “segment of contacts who signed up this month and haven’t opened an email.”