Skip to main content
Mo is the AI marketer built into Minimo. It can read your connected database and your workspace, and turn a plain-language request into real work: dynamic fields, segments, email and WhatsApp templates, campaigns and automations.

What Mo can do

  • Understand your data — inspect your connected schema and propose column → field mappings.
  • Create dynamic fields — derive the fields you need for personalization and targeting.
  • Build segments — turn “trial users in the US who haven’t logged in for 7 days” into a filtered list.
  • Draft messages — write email and WhatsApp templates, subjects, preview text and buttons.
  • Build automations & campaigns — generate a full lifecycle flow or a one-off campaign from a description.
  • Report — answer “how is this automation performing?” or “how many contacts do I have?”.

Two ways to use Mo

In the app

Use Ask Mo inside Minimo to create and edit blocks, automations and campaigns.

From your AI agent

Connect Minimo to Claude, Cursor or ChatGPT via MCP and drive Mo’s tools from your own agent.

Mo everywhere

Beyond the app, Mo is reachable from the tools you already work in — Claude, Cursor and other MCP clients, plus Slack and Telegram — from Settings → Mo & MCP. The MCP connection exposes Mo’s full tool set (contacts, segments, templates, campaigns, automations, connection status, and Minimo’s own docs) to your agent.
Start with a read-only prompt to see what Mo can see: “Using Minimo, summarize my contacts, segments and email templates.”

Good prompts

  • “Create a custom field lifecycle_stage and set it from my subscriptions table.”
  • “Build a segment of users whose trial ends in the next 3 days and who are still on the free plan.”
  • “Write a friendly win-back email for contacts inactive for 30 days, using their first name.”
  • “Create an onboarding automation: welcome email now, a tips email after 2 days, stop when they upgrade.”
For ready-to-paste prompts aimed at AI coding tools, see AI Prompts.