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What is the Minimo API?

The Minimo API is a RESTful API that allows you to integrate Minimo’s messaging and contact management capabilities into your applications, websites, and workflows. With the Minimo API, you can:
  • Manage contacts: Create, update, and organize your contact database
  • Send messages: Deliver emails and WhatsApp messages using approved templates
  • Track engagement: Access message delivery statistics and analytics
  • Automate workflows: Integrate with your existing systems and tools

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Who should use this API?

The Minimo API is designed for:
  • Developers building custom integrations with Minimo
  • Product teams embedding messaging capabilities into their applications
  • Technical users automating contact management and messaging workflows
  • Agencies managing multiple clients and campaigns programmatically

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API vs. Integrations

  • Use the API when you want to build custom integrations, make direct HTTP requests, or have full programmatic control
  • Use Integrations (Zapier, ActiveCampaign, etc.) for no-code/low-code automation between Minimo and other platforms
If you prefer no-code solutions, check out our Integrations & Apps section for ready-made connectors.

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Getting Started

Ready to start building? Follow these steps:
1

Create an API Key

Generate your API key in the Minimo dashboard under Account Settings. Learn more in Authentication & API Keys.
2

Review API Conventions

Understand our API structure, error handling, and response formats. See API Conventions.
3

Make Your First Request

Start with a simple contact creation or template send. Browse available endpoints in the sidebar →

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API Architecture

The Minimo API is organized into logical sections:

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Core Data

Manage the foundational data objects like contacts, custom fields, and segments. Example: Create or update a contact with custom attributes.

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Messaging Channels

Send messages through different channels (Email, WhatsApp) using approved templates. Example: Send a WhatsApp notification or transactional email.

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Legacy

Deprecated endpoints maintained for backward compatibility. Use the new endpoints instead.

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Support & Resources

API Status

Check real-time API uptime and performance

Contact Support

Get help from our technical team

Dashboard

Manage API keys and view analytics

Changelog

Stay updated with API changes (coming soon)

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Rate Limits & Fair Use

All API endpoints are rate-limited to ensure service quality for all users. Current limits:
  • Standard Plan: 100 requests per minute
  • Pro Plan: 500 requests per minute
  • Enterprise: Custom limits available
Rate limit details are returned in response headers: X-RateLimit-Limit, X-RateLimit-Remaining, X-RateLimit-Reset.
Contact our team at [email protected] if you need higher limits.