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Minimo lets you send WhatsApp from your database events without the usual Meta Business Manager and Twilio glue. One Minimo connection covers the number, the templates and the inbound replies.

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How WhatsApp sending works

WhatsApp business messaging is template-first: to start a conversation you send a message built from a template that Meta has approved. The lifecycle is:
1

Connect a number

In Settings → Connections, connect a WhatsApp sender. You can connect more than one number (multi-sender / multi-WABA). See List WhatsApp senders.
2

Create a template

Build the template — body text, variables, buttons. Templates have a category (Utility, Marketing, Authentication) that affects approval and pricing.
3

Submit for approval

Submit the draft to Meta. It moves through PENDING → APPROVED (or REJECTED). Approval usually takes minutes to hours.
4

Send

Once APPROVED, send the template to a contact, filling its variables per recipient. See Send a WhatsApp template.
Let Mo build and submit templates for you, then send an approved one to a segment — ask your connected agent or use the in-app assistant. See Build with Mo.

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Check template status

A template can only be sent when it’s APPROVED. List your templates and their status in the app, or via List WhatsApp templates.

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Receive replies and events

Minimo receives inbound WhatsApp messages, delivery events and template-status updates for you and surfaces them in the unified inbox. If you want them in your own backend too, see Inbound & webhooks.

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Let an AI assistant reply

WhatsApp on Minimo is two-way. Assign an AI assistant to a number and inbound conversations are handled automatically — it understands voice notes, photos and reactions, answers from your knowledge base, and can take real actions like booking. See AI assistants on WhatsApp.

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Multiple & custom numbers

A single Minimo account can run many WhatsApp numbers (multi-sender / multi-WABA). Because Minimo is a WhatsApp Business Solution Provider, you can give each customer, brand or location its own custom number — and pick which one a message goes out from with the sender field. See Custom numbers, multiple numbers & agencies.
Sending a template that isn’t approved returns a template_not_approved error, and an invalid recipient returns invalid_phone_number. Numbers must be in E.164 format (e.g. +15551234567).