Protections and sending limits

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Overview

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Daily limits for new restaurants

• Days are UTC days. The phase starts the first time Minimo sees the restaurant (its profile, a session or a send).
• Over the limit, a send answers 422 TENANT_DAILY_CAP_REACHED with dailyCap, usedToday, remainingToday and tier, and nothing is queued. An automatic marketing email due at that moment is skipped with tenant_daily_cap_reached. Never silently.
• A large campaign (over 300 recipients) of a new or warming-up restaurant goes out in waves over a few hours.
• The restaurant sees it in plain words in the Statistics widget, under Sending limited: “You are in the start-up phase: you can send up to 200 promotional emails a day, 40 sent today. The limit grows by itself over time. Automatic messages have no limit.”

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First campaigns reviewed by Minimo

• The send answers status: "in_review" and the Campaigns widget shows “Campaign under review” with the pill In review.
• Approved: the campaign is queued at once, nothing else to do. Rejected: it shows Not approved and does not count; the restaurant creates a new one, which is reviewed again.
• From the fourth campaign on, campaigns go out with the normal checks.

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Automatic pause

• a campaign or a marketing send for it answers 409 MARKETING_SEND_ON_HOLD (with tenant and a userMessage in English and Italian); a running campaign stops at its next wave;
• an automatic marketing email due for it is skipped with tenant_on_hold;
• its booking confirmations and reminders keep going out normally;
• the Statistics widget shows “Sending paused”, without the reason or the numbers.

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Read it from your backend

curl https://api.minimo.it/public/v1/tenants/restaurant_4812/reputation \
  -H "Authorization: Bearer YOUR_MINIMO_KEY"

{
  "data": {
    "tenant": "restaurant_4812",
    "windowDays": 7,
    "sent": 0,
    "marketingSent": 0,
    "complaints": 0,
    "complaintRate": 0,
    "hardBounces": 0,
    "hardBounceRate": 0,
    "bounces": 0,
    "maxBroadcastComplaints": 0,
    "complaintsLifetime": 0,
    "hold": { "held": false, "since": null, "reason": null, "setBy": null },
    "workspaceHold": { "held": false },
    "rampUp": {
      "tier": "new",
      "dailyCap": 200,
      "usedToday": 0,
      "remainingToday": 200,
      "firstSeenAt": "2026-11-08T08:17:26.939Z"
    },
    "thresholds": {
      "complaintRate": 0.003,
      "minMarketingSends": 100,
      "minComplaints": 2,
      "broadcastComplaints": 2,
      "hardBounceRate": 0.05,
      "minSendsForBounceRate": 100
    }
  }
}

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What helps a restaurant stay clean

• Import only guests who booked or signed up with that restaurant, never purchased or very old lists.
• Record consent where it is given (the booking form) and send it with the event, see consent.
• Let guests unsubscribe easily: the footer and the one-click header are always there, keep them.