> ## Documentation Index
> Fetch the complete documentation index at: https://docs.minimo.it/llms.txt
> Use this file to discover all available pages before exploring further.

# Build with Mo

> Mo is Minimo's built-in AI marketer — it reads your database and builds fields, segments, emails, campaigns and automations from a prompt.

**Mo** is the AI marketer built into Minimo. It can read your connected database and your workspace,
and turn a plain-language request into real work: dynamic fields, segments, email and WhatsApp
templates, campaigns and automations.

## What Mo can do

* **Understand your data** — inspect your connected schema and propose column → field mappings.
* **Create dynamic fields** — derive the fields you need for personalization and targeting.
* **Build segments** — turn "trial users in the US who haven't logged in for 7 days" into a filtered list.
* **Draft messages** — write email and WhatsApp templates, subjects, preview text and buttons.
* **Build automations & campaigns** — generate a full lifecycle flow or a one-off campaign from a description.
* **Report** — answer "how is this automation performing?" or "how many contacts do I have?".

## Two ways to use Mo

<CardGroup cols={2}>
  <Card title="In the app" icon="wand-magic-sparkles" href="https://app.minimo.it">
    Use **Ask Mo** inside Minimo to create and edit blocks, automations and campaigns.
  </Card>

  <Card title="From your AI agent" icon="robot" href="/guides/connect-your-agent">
    Connect Minimo to Claude, Cursor or ChatGPT via MCP and drive Mo's tools from your own agent.
  </Card>
</CardGroup>

## Mo everywhere

Beyond the app, Mo is reachable from the tools you already work in — Claude, Cursor and other MCP
clients, plus Slack and Telegram — from **Settings → Mo & MCP**. The MCP connection exposes Mo's
full tool set (contacts, segments, templates, campaigns, automations, connection status, and Minimo's
own docs) to your agent.

<Tip>
  Start with a read-only prompt to see what Mo can see: *"Using Minimo, summarize my contacts, segments and email
  templates."*
</Tip>

## Good prompts

* "Create a custom field `lifecycle_stage` and set it from my `subscriptions` table."
* "Build a segment of users whose trial ends in the next 3 days and who are still on the free plan."
* "Write a friendly win-back email for contacts inactive for 30 days, using their first name."
* "Create an onboarding automation: welcome email now, a tips email after 2 days, stop when they upgrade."

For ready-to-paste prompts aimed at AI coding tools, see [AI Prompts](/guides/introduction).